Most people haven’t been taught how to think about their personal brand — let alone build one with clarity and intention. But the good news is: you don’t need to fake it, or become someone you’re not.

What many founders don’t realise till too late, is that you are just as much the brand as your business. Common mistakes founders make when building a brand and what they can do about it.

Credibility isn’t the same as connection. And when your story doesn’t connect, your influence stalls. How do you know your leadership story isn’t landing?